naturally curious
Pioneer Press Thumbnail@2x.png

Accept plan feature

Side project to concept a UX/UI refresh for the Pioneer Press mobile app.

PioneerPress_iPhone_mock@2x.jpg
 

problem

An exploration in updating a poor user experience within the Pioneer Press news app. I uncovered and defined the glaring issues up front. This experiment was to see how I can achieve a quick win without doing a heavy overhaul. The main issues I focused on were:

  • A lot of information with little hierarchy
  • Advertising creates a cumbersome and invasive experience
  • Navigation is not consistent 
  • Swiping can take user to an unknown space
 
 

GOALS

Once the problems were defined, I laid out goals to achieve when exploring ways to improve the experience. That way, when working, I have a central place to refer back to and make sure Iā€™m on the right track. 

  • Easy to use
  • Central place for browsing
  • Non invasive advertising 
  • Clear hierarchy for easy browsing and reading
  • Clean interface with easy transitions 
 
 

ExECUTION

When the design and ideation was completed, I created a walkthrough document that called out the updated functionality in the new design. This allows a client to sign off on functional changes with explanation around what is going on. A document like this is also beneficial for developers and other internal stakeholders to have background insight on why a change is being made. I find this approach beneficial as I want to make sure there is no miscommunication and confusion as the concepts are getting handed around.